Artifact for Campaign - Website

So for our campaign I was designated to build the website. I'm still continuing to build it because this project and website are going to be launched in the next few weeks.

I think the design of this website communicates an abundance of simplicity, balance, and harmony. Simplicity because I didn't make it too overwhelming and it's pretty straight forward as far as navigation goes. Also simplicity is shown in the color scheme. It's somewhat monochromatic except when looking at the earrings. Because the earrings are already so busy and stand out on their own, I wanted the website to be very subtle and mostly white. The landing page is a bit more colorful then the other pages, however I think it still incorporates simplicity. I think it's also balanced in design because you can see the rule of thirds playing into the cover page. Not only is the cover page balanced, but I believe the entire website is mostly balanced because of the color scheme being used and how simple the lines are for eyes to follow. Harmony is also apparent in the website because of the aesthetic being used. It's very pleasant to look at. People are going to be visiting this website to view one-of-a-kind, beautiful earrings so it's important we stay consistent with that when designing the website.

I had a hard time distinguishing gestalt principles on the website because it's so simple. On the landing page your eye kind of follows downward to the right in a diagonal line. You could consider this to be using the law of continuity because the bottom right hand corner is where users typically let their eyes drift.

Next, I got to work closely with an artist who sketched up some potential logo designs. When Mary first tried to do the logo on her own this is what she came up with...

I don't think it's absolutely horrible, I just don't think this would assist her with recognition. It's not that unique and it's a bit boring. I wanted her to think a bit more outside of the box. I also wanted her to think about the generation and audience she would be appealing to. Then we came up with these...

For now, our plan is to utilize the guitar pick logo as the main one. To me, it incorporates the law of closure in a very pristine way. I also think it's clever. Clever is always good if it also looks good. As far as the other potential logo goes, we may have to redesign it so that people don't read it as "Groupie Glove." I had not noticed this until Professor Young pointed it out and I'm glad he did because it could be very confusing.

Overall, this project was great and I enjoyed working with everyone! Thank you for all the advice and giving us a great semester!